Marketing insights for local businesses
Tips, strategies, and stories to help your business grow.
Before You Hire a Full-Time Marketing Employee, Read This
If you're thinking about hiring someone to handle your marketing — congratulations! But before you commit to a full-time employee, ask yourself one question: do you really need another employee, or do you simply need someone who knows marketing?
Why Marketing & Advertising Is the Best Investment You Can Make in Your Business
One of the biggest misconceptions I hear from business owners is, "I'll start advertising when business slows down." The truth? That's exactly backwards.
Why Radio Is Still One of the Smartest Advertising Investments
Radio gets a bad reputation these days. But here's the thing: it's still one of the most cost-effective ways to reach thousands of potential customers — and it's working for businesses every single day.
Why Supporting Local Matters More Than Ever
Behind every coffee shop, restaurant, boutique, and small business is someone taking a chance on their dream. Here's why choosing local makes a difference in the LC Valley.
Why Stopping Your Advertising Is Costing You More Than You Think
One of the biggest mistakes I see business owners make is not creating bad advertising. It is stopping their advertising altogether.